CEO and Board Director – Everbridge, Inc.
Enterprise software applications to automate and accelerate life safety and operational response in critical events – 18 yr. old global, public company (NASDAQ: EVBG). Former: COO – Rackspace; President – Global Data Center Hosting, CenturyLink (Savvis)
KNOW WHAT YOU STAND FOR
Everbridge’s business – critical event management (CEM) – can be countercyclical, so right now we are very busy helping customers. But, regardless of where your business has landed during this pandemic, it’s critical that as a leader you get all employees on the same page – and stat. Everyone on each team needs to know his or her role and how it relates to where you need to go as a company. One way we do this is by starting any meeting, whether it’s an “all-Bridger” meeting or a smaller gathering, by reviewing what we stand for as a company. Our customer-focused mission is to keep people safe and operations running faster during critical events. When our employees are reminded of our true north, they stay motivated. They understand why, right now, we’re working nights and weekends. That said, I’m also careful not to be “Pollyanna.” Yes, I need to stay positive and offer a vision and mission, but I also need to set honest expectations – for example, “we will get through this together, but we don’t know exactly when” – or else our team morale and my credibility may suffer. Ultimately, all of us need to lead right now with a fierce will to win coupled with deep personal humility.